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Central Government, Policy

Dubai promotes ICT in push to save energy

By Crystal Low | 30 June 2009

The Dubai Electricity and Water Authority (Dewa) has launched a nationwide educational campaign to promote the use of modern information and communications technology and e-payment services that save time and energy.

Saeed Al Tayer, Managing Director and CEO of Dewa, launched the promotional campaign under the slogan “Save your time, save your energy”.

The campaign, which will last for six months, will be launched in several languages, besides Arabic and English, in order to ensure effective communication with a mass audience.

“This is the largest and the longest campaign undertaken by the government in the UAE,” claimed Al Tayer.

Al Tayer said Dewa is committed to helping Dubai’s e-government strategy succeed, which will involve making radical changes to government services provided to residents and the business sector.

Dubai’s e-government offers a unified portal for the public to pay their bills electronically and at no cost by using the online payment gateway (ePay).

Al Tayer said 97 per cent of Dewa services are now accessible online.

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