• Home
• GOVERNMENT CXO
• E-GOVERNMENT
• CITIZEN ENGAGEMENT
• TAX AND REVENUE MANAGEMENT
• GOVERNMENT PROCUREMENT
• GREEN GOVERNMENT
• GOVERNMENT DATA MANAGEMENT
• GOVERNMENT SECURITY
• GOVERNMENT CLOUD
• GOVERNMENT ANALYTICS
• GOVERNMENT GIS
• CONNECTED GOVERNMENT
• DIGITAL INCLUSION
• EDUCATION IT
• HEALTHCARE IT

Citizen Engagement

UN feeds hungry children through social media

By Adrienne Valdez | 25 April 2011

United Nations World Food Programme launched a new social media engagement platform to raise the funds needed to feed hungry children all over the world- WeFeedback.

WeFeedback engages supporters through an online “Feedback Calculator” that helps them to work out how many children they could feed if they donated the cost of a food item they regularly consume.

Through online social networks, followers of WeFeedback can track, in real-time, how many children their community is feeding and what popular food items are being donated in different parts of the world.

WeFeedback has been rolled out in English, French, Spanish and Italian language versions. Various private sector partners and popular celebrities have signed up and pledged support to the campaign.

Just a few weeks into the launch, WeFeedback has already raised enough money to feed more than 100,000 children.

WFP will be promoting WeFeedback as an ongoing fundraising initiative to support school meal programmes which provide children with a daily lunch or snack, or take home rations for their families. School meal programmes are a proven and effective way of delivering nutritious food that aids children’s development to their full intellectual and physical capacity, and helps them concentrate on their lessons – an investment in the next generation.

---