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Government Analytics, Information Management

US Defense develops social media science

By Adrienne Valdez | 18 August 2011 | Views: 2675

The US Defense Advanced Research Projects Agency (DARPA) is soliciting research proposals in the area of “Social Media In Strategic Communication” (SMISC) to develop innovative approaches enabling revolutionary advances in science, devices, or systems.

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Defense operations are rapidly changing with the spread of blogs, social networking sites, and media‐sharing technology, and further accelerated by the proliferation of mobile technology.

According to DARPA, the effective use of social media has the potential to help the Armed Forces better understand the environment in which it operates and to allow more agile use of information in support of operations.

The SMISC aims to develop a new science of social networks using automated and semi‐automated support tools and techniques for the systematic and methodical use of social media at data scale and in a timely fashion.

The system, when accomplished, should be able to- 1. Detect, classify, measure and track the (a) formation, development and spread of ideas and concepts, and (b) purposeful or deceptive messaging and misinformation. 2. Recognize persuasion campaign structures and influence operations across social media sites and communities.
3. Identify participants and intent, and measure effects of persuasion campaigns.
4. Counter messaging of detected adversary influence operations.

The development of a new science of social networks and the solutions to the problems posed by SMISC will require the confluence of several technologies including, but not limited to, information theory, massive‐scale graph analytics and natural language processing.

The SMISC research effort under this solicitation is estimated at $42M of funding over a period of three years.

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