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Citizen Engagement

Philippine presidency outlines social media strategy

By Adrienne Valdez | 26 August 2011

Presidential Communications Operations Office (PCOO) Secretary Herminio Coloma Jr. stressed the important role of new media in pursuing the government’s Social Contract with the citizens.

According to Coloma, digital tools could be a very effective platform in bringing the government much closer to the people, establishing a healthy environment as the country inches its way towards progress and development.

“Continuing conversation and extensive consultations, from the innermost depths of ourselves, from our core… that is what the president would like to know, what is it that we truly feel about the issues that affect us in our country today,” Coloma said in an official statement.

The PCOO Secretary said that the government assures the people of a responsive and people-centered medium to directly address their concerns on certain issues, moving to accountability practices and excellence to provide responsive online citizen-centered services with the use of several media simultaneously.

“The significant data.gov is the kind of approach that is being adapted by many countries in our region, and they would like to make social media a tool to make the government more accessible,” Coloma noted, expressing the government’s plan to emulate the said portal.

The secretary added that this is a first for a Filipino Chief Executive to institutionalise a new media strategy through the PCOO and the establishment of his own website, the president.gov.ph. and such development was due to the fact that the president relied quite significantly on the internet and the mobile media in his campaign for the presidency in May, 2010.

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