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Citizen Engagement

Hong Kong campaigns against corruption via social media

By Adrienne Valdez | 18 March 2011

Hong Kong’s Independent Commission Against Corruption (ICAC) uses Facebook to engage teenagers in the anti-corruption movement.

iTeen Xtra (cartoon representation on the side) is one of the ICAC’s initiatives that communicates with the citizens with the use of latest internet trends and technology.

An ICAC spokesperson told FutureGov, “The youth is one of our core target audiences in disseminating anti-corruption messages and we have been using online social platform, the Facebook, to promote integrity and positive values since 2009.”

The iTeen Xtra features daily chats and discussions to emphasize interactivity apart from its online orienteering game- iTeen Detective.

According to the spokesperson, with an interactive orienteering game using Google Map to solve a major corruption case, ICAC hopes young people could learn more about Hong Kong’s anti-corruption work.

The interactive game is based on a landmark corruption case in the 1970s. ICAC encourages youngsters to read through facts of the case in the official website, and with the help of Google Map, to find out where the suspect had hidden his bribe money.

Altogether there are six parts in this game to give participants a taste of how investigators collect evidence in cracking a corruption case, with tips on solving the case on the Facebook wall to maintain their loyalty in the platform.

“The major challenge for us is how to keep up with the latest technical requirements when using the new online platform. We also need to develop up-to-date games and introduce topical topics to engage young people with a view of sustaining their interest in our fans page,” the spokesperson added.

As the project is a new approach to promote integrity messages and positive values, ICAC will collect and monitor feedback from users to see if the fans page can meet youngsters’ interest and to help develop other interactive initiatives through online social platforms.

“We will continue to explore the use of new media platforms to engage youngsters. We want to establish a more direct rapport with the youngsters in order to get our integrity messages across effectively.”

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