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Green Government

Celebrating Asia's best practices in green government

14 September 2011

Graham Rough, Head of Regional Marketing Strategy of Fuji Xerox Asia Pacific, explains trends in greening the government and why the company is sponsoring the Green Government category of FutureGov Awards for the third year.

1) Why are you sponsoring this award?

This is our 3rd year sponsoring this award. We live in an age where corporate management cannot afford to ignore environmental problems. Government and business must work together to develop infrastructures and new approaches to work. Fuji Xerox will certainly endeavour to reduce CO2 emissions through our products and our solutions. By creating new approaches and innovative solutions, we can help to yield two important benefits. First, the burden on the environment can be reduced and second, valuable improvements can be made in work-life balance. We hope that through this award, it’ll help to further generate awareness of our green initiatives, commitment and offerings.

2) Why is this award category important to Fuji Xerox?

Fuji Xerox will be celebrating its 50th anniversary in 2012. In preparation for this major milestone, we are formulating a series of environmental-related long-term objectives. Top priority will be assigned to counteracting climate change. With this in mind, we are committed to continue to help our customers to reduce CO2 emissions.

3) What are you looking for in the winning nomination?

In the winning nomination, we are looking at organisations that have environmental sustainability programmes related to optimisation strategies in document management. In addition, we will look at the implementation in terms of excellence in planning, excellence in execution and quantifying the positive environmental impact.

4) What do you see as the major trends emerging in green technology?

From a broad technology perspective, organisations developing and using solutions based models for technology, are key drivers of green trends. For example, rather than an organisation managing multiple print devices, we provide document management - from production and storage to output and usage – which helps reduce wastage, achieve cost reductions and increase productivity. This trend is also apparent across the IT sector with the growing use for ‘cloud’ services, where you pay for what you use, as opposed to owning and disposing of the infrastructure.

Additionally, more technology companies are designing their products for the environment. A design for the environment (DFE) philosophy enables an organisation to either reuse the materials in new products or be disposed of in an environmentally friendly way. At Fuji Xerox Suzhou China, an eco-manufacturing has been built for this purpose. This facility enables us to now recycle 99.8 percent of collected used products and consumables.

5) How do you see green technology shaping the future government organisations?

Increasingly government organisations are subjected to the same environmental sustainability and productivity requirements experienced by public companies, while striving to deliver better services for their constituents. Consequently, government organisations will look to outsource their technology requirements to technology service (cloud) providers, for both productivity increases and to reduce their environmental footprint. Furthermore, future government organisations will increase adoption of video conferencing and remote working technologies, as employees seek greater flexibility and avoidance of unnecessary travel.

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